Welcome to the home of the award winning BelleBelly Breastfeeding Belly Band
At last! A belly band designed to fit you when you breastfeed.
Feel more confident when breastfeeding in front of family, friends and even complete strangers. Expand your wardrobe and save £££s by avoiding unflattering nursing clothes and turning all your tops into breastfeeding tops.
“I can wear anything as long as I’ve got my BelleBelly”
If, like me, you’ve ever worried about exposing the bits you’d rather keep hidden while breastfeeding your baby and wondered how you can remove the anxiety you feel when nursing in public. Or perhaps you’re in the latter stages of pregnancy and haven’t experienced this yet… then I’ve got the solution for you.
When I was pregnant with my second daughter I had flashbacks to nursing my eldest. I remembered how I wished I could feel happier breastfeeding in public, not feeling the need to hide in the toilets or express in advance just so I could enjoy a shopping trip or a coffee with friends.
Memories haunted me of tucking muslins into the bottom of my bra and the top of my jeans, then my daughter just pulling them out again whilst I she was latching on leaving my belly exposed, my heart racing and feeling like everyone was staring. Not the best ingredients for a relaxed mealtime for my baby or a happy new mum.
So I spent a lot of time searching shops and the internet to find something I could use to make breastfeeding less stressful. I bought quite a few different bump bands that promised to cover me up but found them totally disappointing as they often fell down, rode up or just weren’t long enough.
I also remember the feeling of being pregnant and then just having given birth and waking every morning dreading looking in my wardrobe knowing I had nothing in there that I felt good wearing, or even fitted properly anymore!
When I was on maternity leave with just one income coming in, we also had to be more careful spending our money, and buying endless maternity and nursing clothes just wasn’t an option.
So I thought “if only I could come up with an item of clothing that would cover my bump when I’d grown too big for even my maternity clothes, would cover my entire belly and back when breastfeeding, and would mean I could avoid spending £££s on nursing clothes”.
So I did.
Coming up with the idea was just the start of it. This led to many months of product design, market research, sourcing suppliers, financing the business, etc.
The result of all this has been the successful launch of BelleBelly.
BelleBelly is THE essential wardrobe item for breastfeeding.
What is a BelleBelly?
It’s what you’ve been waiting for – a belly band designed to fit you when you breastfeed. It’s A-line shaped (smaller at the top and bigger at the bottom), and full length (from underbust to hips).
Use a BelleBelly to turn all your tops into breastfeeding tops, expanding your wardrobe and saving you money. A fantastic breastfeeding cover to hide your tummy whilst feeding.
It’s also a must have for pregnancy to fill the gap between your tops and your bottoms when your bump gets bigger.
Why do I want one?
BelleBelly is an essential wardrobe item. Never worry again about showing the bits you’d rather keep hidden, just enjoy feeding your baby. BelleBelly is one layer so it doesn’t add bulk, and is soft for you and your baby’s skin. Wear a BelleBelly instead of a breastfeeding top as it turns all your tops into nursing tops.
How do I wear my BelleBelly?
Put it on over your head before you put on the rest of your clothes. Wear it tucked in or out at the bottom for a ‘layered look’. Wear it every day. No more only going out between feeds, put on your BelleBelly and be ready wherever you are.
When it’s time to feed, just lift up your normal top and your BelleBelly’s got you covered.
Other retailers offer belly bands however we have taken everything that is wrong with those garments and produced BelleBelly:
Others are too short – we have made BelleBelly full length from underbust to hips to ensure full coverage for breastfeeding mums and full coverage of the bump when pregnant.
Others fall down or ride up – we have made BelleBelly A-line in shape as a woman’s underbust is usually smaller than their hips – a fact that other belly band manufacturers seem to ignore
Others are bulky – we have made BelleBelly one layer of fabric to ensure it adds the cover-up and not the bulk
Others make you too hot and sweaty – we have made BelleBelly from natural fibres with stretch (95% cotton, 5% elastane).
Others are hand wash only – with a new baby the last thing you need is to have to hand wash garments. BelleBelly is machine washable.
Others have zips, buttons or straps – BelleBelly is shaped to fit so doesn’t need these things to get in the way or complicate the product.
BelleBelly is the solution to your belly woes:
Whether it’s starting to appear between your tops and your bottoms, or showing more than you’d like when you’re breastfeeding.
Without the need for straps, zips or buttons, the BelleBelly is no nonsense and super stretchy and it’ll see you through your pregnancy, breastfeeding and whilst you’re shrinking back into your pre-pregnancy clothes.
Add confidence not bulk to your belly:
BelleBelly is an A-line shaped tube made of soft, breathable, comfortable material that gives your belly a hug. You wear it from just under your bust down to your hips to cover your whole belly and back. It’s designed to stay put so it doesn’t fall down and doesn’t ride up.
BelleBelly is uniquely shaped to fit your pregnancy and post pregnancy belly. It grows with you and returns to its original shape as your shape changes. It helps save you money on maternity and breastfeeding tops by adding a layer underneath your normal clothes.
And let’s face it, not needing to wear too many maternity and breastfeeding clothes is great for the budget, and the image.
It’s 95% cotton so it doesn’t make you sweaty – keeps you cool in summer and warm in the winter unlike man-made fibres like viscose.
It’s also 5% elastane which gives it the stretch your belly needs as you’re growing your baby. And the spring it needs to return to it’s original shape just like your belly (although BelleBelly will probably spring back a bit quicker!).
Designed by someone who knows:
BelleBelly was designed by a mum of two who through two pregnancies, and breastfeeding two babies, couldn’t find the perfect top to solve her wardrobe misery. ‘I’ve got nothing to wear’ became ‘I can wear anything as long as I’ve got my BelleBelly’.
For all seasons it more than does the job:
Wear it in winter as an extra hug to keep your belly warm, and in summer for a layer of confidence without any extra bulk or straps. It’s also pretty useful in Spring and Autumn too.
A helping hand if you plan to breastfeed:
A recent Mother and Baby magazine survey made for some interesting reading:
• Two thirds of people said that breastfeeding in public was very stressful
• A shocking 65% of people who didn’t try breastfeeding said they ‘felt too self-conscious about people staring’
At BelleBelly, we think that if we help just a few of these people gain the confidence to breastfeed, then we’ve done our job