Summer break

For the first time since we launched in 2010, we are treating ourselves to a well-earned (we think!) summer break.
We will not be accepting orders via this website between Friday 9th August and Saturday 24th August.
Please click here to visit our stockists page to see who you can purchase your BelleBelly from while we enjoy the sunshine (or splashing in muddy puddles).
We can still be contacted in all the usual ways, via our contact page and via the customer care email address on your invoice.
Please also note that refunds or exchanges will not be possible during our summer break but will be processed as soon as possible from Saturday 24th August too.

Advance notice: Easter service

Due to staffing over Easter we will be unable to process refunds or exchanges on 2nd to 5th April or the 8th April.
We can still be contacted in all the usual ways including via the contact page or the customer care email address shown on your invoice so if you would like to get in touch please do so.

BelleBelly in Bounty Product Guide

We’re very excited at BelleBelly HQ this morning as a copy of the printed Bounty Product Guide has just hit the desk with BelleBelly featured in the ‘Supporting Breastfeeding’ section.
Bounty developed their Product Guide to be ‘a useful guide to help you make the best product choices for your lifestyle and budget’ so we’re very pleased they decided to include BelleBelly in the publication.

Latest BelleBelly review

We had a lovely email this morning from a happy customer, or at least the husband of a very happy BelleBelly wearer.  They said:
“Just thought I would drop you a quick line and say what a great product the BelleBelly is.  My wife absolutely loves it and keeps nagging me to buy her another one, which i might do after Christmas.  They should tell you about this at the baby groups – fantastic, simple, cheap and effective.  I wish you all the best of luck with this product, you should be on Dragons Den!!”
This is our favourite type of email to receive!!
We’ll have a think about Dragon’s Den but at this rate we won’t need them!!


With Christmas fast approaching, we’re anticipating that Royal Mail will be getting a bit busy (not as busy as previous years though now the price of stamps have gone up!)
All BelleBelly orders are currently being dispatched within one working day of order date.  If you order at the weekend your BelleBelly(s) are dispatched on the Monday.
Please bear with the post – all items are being sent by Royal Mail First Class postage so should be with you within a day or two after dispatch.
The last posting date for First Class post for a Christmas delivery is Thursday 20th December but if you do want your BelleBelly to keep you toasty warm over the festive period, we would recommend ordering as early as possible.

Black are back

Small and medium black BelleBellys are now back in stock – hooray!!
If you ‘like’ us on facebook you will have seen that limited stock was available over the last couple of weeks and lots of you took advantage of seeing this news first.  And now we are fully stocked.
Given the speed they sell at we’ll do our best to keep stock levels up, but make sure you buy yours before they run out!!
To keep up with all the latest news and offers, head over to Facebook and make sure you like our page.

Black BelleBelly coming back soon

We’ve been out of stock for a short while on small and medium black BelleBellys and we’re really sorry about that.
We’ve been working really hard with a new factory to make some changes to the BelleBellys you know and love.  They are now going to be 91% cotton and 9% elastane – this extra elastane will mean your BelleBelly will be even better at staying in shape than before.  So this has meant lots of samples and lots of testing which all takes time.
Now this hard work has been done we should get even better at keeping black BelleBellys in stock.  They’ve proved even more popular than we ever imagined so we’re working so hard to keep up with demand.
So bear with us – they’ll be here shortly and we’ll get them listed again on our website as soon as they’re available.

As seen on TV

Have you been watching the new business programme on BBC3 Be Your Own Boss on Wednesday evenings at 9pm?
If you have you may have caught a glimpse (or a huge screenful!) of BelleBelly right next to Richard Reed’s head.

There was also a great shot of the whole BelleBelly stand but it was a little bit blurry (that’s me in the pink cardi):

And an even better and more exciting (although much smaller and more blurry) glimpse of BelleBelly on the shortlist board for investment:

We’re not sure if we’ll be shown actually pitching on the show but we’re excited to have been ’seen on TV’!!

New stockist alert!

We are excited to announce the Bay-Bee are now listing BelleBelly for sale.  Check them out here.

Black medium BelleBellys now Made in UK

We are excited to announce that all medium black BelleBellys now bought directly are Made in the UK.  This is the next step in our move to have all BelleBellys made in the UK.